Honoring tradition through digital design and storytelling
About the Client
Vie di Romans Winery, located in Friuli Venezia Giulia (Italy), is one of the country’s most acclaimed wine estates. The Gallo family’s dedication to vineyards and winemaking spans more than a century, with generations — from Basilio and Stelio to Gianfranco — leaving their mark on the estate’s legacy. Since 1978, Gianfranco has led the winery with visionary viticultural programs and meticulous winemaking practices, shaping the distinct personality of Vie di Romans wines over the past 20 years.
Our Collaboration
The Gallo family approached us to help transition their rich heritage into a compelling digital presence capable of engaging a global audience. To capture the soul of the winery, we spent time at the estate during the harvest season — a magical moment in the yearly cycle — gathering authentic stories and moments that reflect both their tradition and innovation.
Our Work Included:
· Website design & development
· Visual storytelling with photographer and filmmaker Rocco Ceselin:
- Vineyard and landscape photography
- Harvest coverage
- Winemaking process imagery
- Portraits highlighting the Gallo family legacy
· Video content for web and social media campaigns
· Narrative-driven visual strategy aligned with brand heritage and terroir
The Result
The new Vie di Romans website is a tribute to the family’s journey and the unique nature of their terroir. Through curated photography and videography, we captured the essence of the vineyards, the harvest, and the winemaking process, weaving together a narrative that feels both universal and deeply personal. Every frame reflects the authenticity of the estate while enchanting audiences on social media and beyond. The result is a digital identity that preserves heritage while speaking to today’s wine lovers worldwide.
