Sustainable agriculture meets creative storytelling
About the Client
Nestled along the picturesque Gaviota Coast of California, Rancho Guacamole is a celebrated agricultural estate renowned for producing premium avocados and lemons. Spread across 1,200 acres, the farm grows and distributes more than 1.8 million pounds of avocados annually throughout the United States — alongside 50,000 cartons of lemons — supplying Mission Produce, one of the world’s largest distributors. With deep roots in tradition and a dedication to sustainability, Rancho Guacamole combines proven farming practices, like walking the groves, with innovative agricultural techniques.
Our Collaboration
Rancho Guacamole partnered with Caleidos Visual to enhance and modernize their digital identity. Our collaboration centered on capturing the farm’s philosophy — a balance of tradition, innovation, and respect for the land — and translating it into a fresh, dynamic brand presence. Together, we designed a new logotype and a website that highlights both the quality of their produce and the values of their work.
Our Work Included:
Logotype design & refreshed visual identity
Website design & development
Photography and videography by Rocco Ceselin:
Vibrant imagery of avocado and lemon groves across 1,200 acres
Documentation of harvest and sustainable farming practices
Portraits and lifestyle photography of the Rancho Guacamole team
Recipe and dish styling to showcase the flavor and versatility of their produce
Video and drone footage for website and social media
Content creation strategy for web and digital campaigns
The Result
The new Rancho Guacamole website and content library present the estate as a symbol of sustainable agriculture and California excellence. Through a rich mix of visuals — from sweeping aerial views of the groves to intimate portraits of the family and team — the brand story connects authenticity, care, and passion for the land. The imagery and videos not only highlight the farm’s production of world-class avocados and lemons but also celebrate the journey from grove to table, engaging audiences across digital platforms with a sense of freshness, flavor, and tradition.
