Legacy and prestige captured through storytelling and design
About the Client
Founded by the legendary winemaker Miljenko “Mike” Grgich, Grgich Hills Estate rose to international fame after the celebrated Paris Tasting of 1976. Since 2003, all wines have carried the label Estate Grown, a mark of consistent quality that embodies the winery’s prestige and authenticity. In 2007, the name was officially changed to Grgich Hills Estate, honoring this important milestone. Today, the winery remains a symbol of Napa Valley excellence, rooted in tradition while looking toward the future.
Our Collaboration
Caleidos Visual has had the honor of working with the Grgich family — Mike, Violet, and Ivo — to create a powerful digital narrative that brings their heritage and identity to life. Together, we developed visual storytelling that highlights both the timeless prestige of the estate and the human story behind the wines.
Our Work Included:
Photography & videography by Rocco Ceselin:
– Portraits of the Grgich family and team
– Lifestyle imagery capturing the winery’s character and traditions
– Visual storytelling of harvest and cellar work
– Seasonal photography that reflects the rhythm of the estateSocial media content creation and campaigns featuring authentic behind-the-scenes moments
Website and digital assets enriched with storytelling visuals
The Result
Most of the marketing visuals for Grgich Hills Estate in recent years have been crafted through this collaboration. The imagery — spanning portraits, lifestyle captures, and storytelling content — presents the winery as an enduring benchmark of heritage, elegance, and excellence. Through photography, video, and digital design, we created a cohesive presence that celebrates Grgich Hills’ past while engaging a global audience today.
