Capturing the spirit of a winery through lifestyle storytelling
About the Client
Eleven Eleven is a distinctive winery located just north of Napa, known for producing exceptional wines from its own estate vineyards and offering high-end custom crush services to a select clientele of prestigious clients and renowned winemakers. Their philosophy is rooted in creating memorable experiences that blend fine wine, elegant spaces, and authentic hospitality.
Our Collaboration
Our partnership with Eleven Eleven began with the goal of designing a new website that would reflect the winery’s character and values. Working closely with CEO Ellie Anest and Marketing Director Jordan Goldberg, we initially explored a traditional visual approach but quickly aligned on shifting toward a more contemporary lifestyle-driven strategy — one that would express not only the beauty of the property but also the people, experiences, and stories behind it.
Our Work Included:
· Website design & development
· Full content creation with photographer Rocco Ceselin:
- Seasonal photography across four seasons
- Videography and drone footage
- Portrait photography of the team and guests
- Lifestyle imagery capturing authentic moments
- Product photography
· Video interviews for web and social media
· Integration of architectural elegance, candid imagery, and brand storytelling into a cohesive digital experience
The Result
The new Eleven Eleven Wines website is a rich, immersive experience that blends architectural elegance with authentic lifestyle moments. High-quality photography, video, and drone footage bring the vineyard, the people, and the winemaking process to life. By intertwining portraits, product shots, and candid scenes, the content reflects both the sophistication and warmth of the brand — allowing visitors to connect deeply with the winery before they even step foot on the property.
